Visual Identity, Collateral Design, Web Design, Signage
An iconic gourmet market located at Los Angeles’ Original Farmers Market, Monsieur Marcel was in need of a refreshed logo to attract its next generation of customers.
Our Approach
We transformed their original concept into a contemporary but classic French-inspired brand. A playful Frenchman toting a baguette and fresh fish was the perfect accessory to Monsieur Marcel’s iconic rooster icon, further activating the logo and incorporating motion alongside undeniable personality.
A Contemporary Classic
Our team was able to add to this classic brand in a way that retained its authenticity and history, while pushing it to be a bit more modern and memorable amongst the backdrop of Los Angeles’ bustling hospitality scene.
“Working with RAY Studio was a pleasure from start to finish. Even more important was their genuine understanding of what we wanted with regards to our rebranding. Their first pitch to us nailed it on the head. We couldn't have been happier.”
- CRAIG GLADSTONE, Director of Operations & General Manager