People dining at an outdoor restaurant with white tablecloths, surrounded by patio heaters and green-striped awnings.
Logo of Monsieur Marcel, a gourmet market and restaurant, in elegant white script on a black background.

Visual Identity, Collateral Design, Web Design, Signage

Monsieur Marcel in Los Angeles, CA

An iconic gourmet market located at Los Angeles’ Original Farmers Market, Monsieur Marcel was in need of a refreshed logo to attract its next generation of customers.

A variety of cheeses on display in a refrigerated case, labeled with different country origins and cheese types.

Our Approach

We transformed their original concept into a contemporary but classic French-inspired brand. A playful Frenchman toting a baguette and fresh fish was the perfect accessory to Monsieur Marcel’s iconic rooster icon, further activating the logo and incorporating motion alongside undeniable personality.

A table set for dining with three wine glasses upside down, a small vase with a single red rose, and a rolled napkin. In the background, a seafood display case with a sign that mentions "caviar" and "fresh local fish" in a restaurant or café setting.

A Contemporary Classic

Our team was able to add to this classic brand in a way that retained its authenticity and history, while pushing it to be a bit more modern and memorable amongst the backdrop of Los Angeles’ bustling hospitality scene.

“Working with RAY Studio was a pleasure from start to finish. Even more important was their genuine understanding of what we wanted with regards to our rebranding. Their first pitch to us nailed it on the head. We couldn't have been happier.”

- CRAIG GLADSTONE, Director of Operations & General Manager

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