A variety of grilled and roasted dishes including a steak with a fried egg, grilled fish with lemon slices and capers, sliced steak with seasoning, a green salad, and a roasted pepper dish, served on a marble table with drinks.
The word 'LADYHAWK' written in large, beige, stylized letters on a white background.

Naming, Visual Identity, Collateral Design, Signage

Ladyhawk in West Hollywood, CA

Led by the talented Charbel Hayek, winner of Season 5 of Top Chef Middle East, Ladyhawk is an impressive addition to the robust dining and nightlife scene of West Hollywood.

A marble table set with various dishes including grilled meats, pizza, salad, and side plates, with people serving themselves and drinks such as wine and a cocktail.
Empty restaurant with round and rectangular tables set with plates, glasses, and napkins, large windows with curtains, pendant lights, indoor plants, and modern decor.

Our Approach

Nestled within the Kimpton La Peer Hotel on a side street just north of Melrose, Ladyhawk is the embodiment of Los Angeles’ timeless glamor and edgy mystique.

Knowing the upscale clientele that frequents the area and stays at La Peer, the vision was to create a restaurant brand that gives the already cutting-edge hospitality scene of West Hollywood a run for its money. With a well-known chef at the helm, Ladyhawk was destined for success from the start, a forecast that made our team’s work effortlessly inspired. 

We began with naming, knowing that the restaurant would need a moniker that was catchy yet contemporary. From there, we built a brand that was visually anchored by Mediterranean colors, alluding to the establishment’s food concept, and then brought it to life by using a curvy 1970’s-eque font, and layered collateral applications.

Four different cocktails on a marble countertop with a black menu with a golden logo.

An Icon All It’s Own

Ladyhawk gave our team an opportunity to play with iconography in an impactful way. The dynamic nature of the restaurant’s name revealed a variety of possibilities for a supporting logo mark. The result was a geometric interpretation of Ladyhawk herself, a vision that has since come to life on glowing signage and velvety bar books alike.

all projects