Visual Identity, Collateral Design, Web Design, Signage, Uniform Selection
Charlie’s Napa Valley is the latest venture from the mind of Chef Elliot Bell, a veteran to the Napa Valley restaurant scene with a tenure at The French Laundry under his belt.
Our Approach
RAY designed a reimagined logo for this concept, hand-drawn by our team, along with a full suite of new illustrations to boot. This logo 2.0 was made to complement the existing visual identity for Charlie’s, and coexist on the signage, menu and web design, and a collection of restaurant collateral and swag.
California Comfort
The brand’s refreshed iteration is playful and ever Californian, incorporating custom illustrations of everything from local produce to bottles of hot sauce. The result was a brand identity that feels just as comfortable accompanying a fried chicken sandwich as it does a glass of fine wine.
“Working with RAY has been wonderful. We wanted to work with a team that understood our local community and was able to understand the look and feel we wanted to portray to them, and the RAY team has done exactly that.”
- ELLIOT BELL, Owner & Executive Chef